VERA the Label

VERA the Label is a Toronto-based online boutique for trendy women’s clothing. Born out of a frustration from Canadian girls who always had to buy trendy pieces from boutiques in the US or Australia, VERA the Label sells trendy and affordable clothes for Canadian shoppers, without the expensive shipping and duties costs.

If you’re interested, check out the link below to visit their website!

I recently had the opportunity to photograph VERA’s latest social media campaign. After reviewing the mood board with the client, I was challenged to capture a luxurious, paparazzi vibe to express the brand’s values. We had exclusive access to a private airplane hanger for our location, and I think the mix of models along with the location provided me with an optimal opportunity to deliver VERA with photographs that represent their brand.

At a crisp 3 degrees celsius, the models suffered without jackets for two hours and my hands were frozen. Despite the cold air, we couldn’t have chosen a better day for this shoot. The overcast sky before sunset delivered a sharp yet soft lighting that added to my assets for the shoot. All went smoothly during the shoot and I had the opportunity to capture some of my favourite images to date.

Here are a few of my favourite shots from the day, if you would like to see more visit my commissions page, or VERA’s social media accounts!